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Job Description & Requirements

If you are passionate about delivering great customer service and being part of a growing and friendly team, this position could be for you.

Please note: This is a Full Time role working 40 hours a week over 5 days, although slightly reduced hours may be available for the right candidate. You will be required to work a minimum of one day at a weekend.

The Role


As a Sales Assistant you'll report to the Shop Manager and will play a key role in the day to day running of the shop. Duties will include providing customers with expert and friendly advice, picking and packing online orders, ordering and receiving deliveries from suppliers and ice skate sharpening (Training provided).

In addition you'll be required to ensure the shop is clean, organised and welcoming at all times.

The Candidate

  • Must be hardworking, honest and friendly
  • Knowledge of Ice/ Roller Hockey / Figure Skating Preferable
  • Retail experience Ideal but not essential
  • Strong numeracy skills, basic computer literacy and a flexible approach to working hours
  • Strong problem-solving skills
  • Enthusiasm and a keen customer focused approach to the role

You could be perfect for this opportunity if you have previously worked as any of the following: Shop Assistant, Sales Assistant, Team Leader, Duty Manager, Line Manager, Shift Leader or as a Store Supervisor.

The Package



Basic salary: Up to £12.00 per hour for the ideal candidate


Additional benefits: Generous staff discount scheme, Company pension scheme.

The Company


Willies.co.uk is a market leading Ice Hockey, Inline Hockey and Figure Skating Retailer. With a shop in Coventry and a strong and growing presence online Willies is renowned for its high levels of customer service. The team are a passionate and friendly bunch who enjoy serving the small community they are part of growing the sports in the UK.

Job Overview

Company Willies Ice Hockey Emporium
Location 🇬🇧 Coventry, England
Employment Type FULL_TIME
Sector General
Compensation £18,000 - £25,000
Date Posted Oct 14, 2026
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